La etapa de definición de estrategia de la comunicación se vuelve más esencial en un mundo más complejo y diverso. La definición de narrativas genuinas, usando técnicas de co-creación son esenciales para una estrategia de comunicación asertiva.
The use of project management methodologies that take into consideration the dynamics of each organization is essential in creating a quality value product. At Ágora we plan the deliverables with our clients, using control tools with highly efficient teams.
The execution of communication plans is tied to the constant monitoring of pre-defined steps, as well as the capacity to adapt those plans throughout execution. For this, we believe that the senior leadership team’s participation is essential in guaranteeing the consistency of deliveries. Possible deliverables:
In an increasingly diverse media landscape, it is important to define consistent metrics for each business. Press coverage is only one element in the impact analysis, which includes other opinions, such as digital audience, social media participation and media perception. Our analysis process allows us to foresee opportunities and adjustments in the communication, considering the different existing methods and channels.
