Strategic Communications

La etapa de definición de estrategia de la comunicación se vuelve más esencial en un mundo más complejo y diverso. La definición de narrativas genuinas, usando técnicas de co-creación son esenciales para una estrategia de comunicación asertiva.

Strategy

Determining a communication strategy is essential in an increasingly complex and heterogeneous world. Defining genuine narratives, using co-creation techniques, is essential for an assertive communication strategy. At Ágora, we begin our work by defining a consistent strategy to suit each client.

  • Perception audit
  • Communication context, with data and surveys
  • Defining stakeholders and key audiences
  • Collaborative session to construct key audiences, narratives and messages
  • Communication journeys
  • Prioritizing stakeholders
  • Strategic communication plan